Perceptions on Race

Much of our cultures perceptions on other cultures are biased based due to the media. Many races do not associate with other races on a personal level therefore they depend heavily on the media for personal perspectives. If you are in socially involved with other races on a personal level then you will use personal experience rather then the media to help you form your personal opinions. The Medias involvement ultimately consciously or subconsciously changes your perception on a specific race. The African American community is generally harshly portrayed and viewed in the media which leads to a number of false perceptions that are unfair and prejudged. People have a number of false stereotypes that they may not consciously assume they possess. This is because they have very little personal exposure to these cultures. The media needs to assume a more positive role in stopping racial stereotypes. Many of the viewers of television are of a white background so the media has formed entertainment that is directed towards this target market. Many other races are unfairly put into stereotypical roles in the media. This is doing nothing to help improve racial perceptions. We live in a world of prejudgment and stereotypes that must be addressed by the media so current trends do not continue.